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He implemented a metric-driven management system that saw revenue rise 15 percent and profitability quadruple in his first year. He personally responds to every Tweet, seeing such high engagement that Twitter profiled him in a company casestudy. Kim Williams-Czopek is a Director of DigitalStrategy at Perficient.
Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “ DigitalStrategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries ,” which we’re co-hosting with him on December 8th.
Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. From one perspective, the position of management consulting as an industry has never seemed more secure. In some cases, they’ve even embedded themselves as if they were part of the team.
This has left Brandenberg with a casestudy in management, as he gears up for what he expects will be continued high levels of the digital-first economy for wine. There is a renewed, or revised, recognition by many companies about the need for a clear and direct digitalstrategy,” he noted.
A similar number (30%), will also turn to AI-assisted next best action programmes across all channels, driving even greater demand for ever-more complex customer management and customer service solutions delivered via decision platforms. Agility always poses challenges when it comes to delivering value, managing and measuring success.
Toward that end, we scanned recent literature on the topic for Australia-specific consumer insights and digital delivery best practices, then connected with US vendors and COBIs with a reputation for effective digital channel delivery and management to get their thoughts. Don’t play the “me too” game.
And in the case of digital transformation, the best way to achieve this is with a decision management platform. That many centuries ago, the Tower of Babel had a 100% failure rate; but modern-day digital transformation is not far behind, with a surprising 70% failure rate of its own.
The jury of six featured Michael Ludden, Product Manager, Developer Relations, IBM Watson; John Musser, Founder and CEO of API Science; Neha Sampat, CEO of Built.io; Michael Stowe, Developer Relations Manager for MuleSoft; Steven Willmott, CEO of 3scale; and Rob Zazueta, Director of DigitalStrategy, TIBCO Software.
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