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That said, many lessons can be learned by looking across various industries for best practices around understanding the customer journey, engaging brand experiences, and Millennial and Gen Z customer acquisition and servicing. The approach we took, and you’ll see in the presentation, are real-world examples of digital trends.
This report provides some starting points on what COBIs should be investigating now in digital, with guidance and casestudies from North American peers. To get into digital—or improve their position—COBIs should start with the following: Make your digitalstrategy your driving force.
Especially in appealing to millennials, (or let’s face it, everyone on the go today) successful commerce requires transparency and immediacy. Filene’s DigitalStrategies Program is designed to help your credit union adapt to consumers’ changing shopping behaviors. Namely, your website.
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