Case Study Leadership Marketing Automation 
William Mills
JULY 12, 2016
Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.
Gonzobanker
MAY 14, 2018
At least one mid-size bank showed up with its entire exec leadership team AND board of directors. Customer Relationship Management redux: Salesforce , which dominated the recent BAI Beacon conference and came to last year’s Forum with only its Marketing Cloud, was focused this year on its front-end CRM and talking up client case studies.
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