2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs
Payments Source
JANUARY 1, 2018
Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? The pain of bad data is widespread and acute , as 30+% of data decays every year ( not including user error). We expect to see this spend occur in 2018.
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