Remove Case Study Remove Marketing Automation Remove Marketing Strategies
article thumbnail

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. According to HubSpot , lead nurturing is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

How To 42
article thumbnail

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? The pain of bad data is widespread and acute , as 30+% of data decays every year ( not including user error). We expect to see this spend occur in 2018.

Trends 72