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Today’s buyer relies heavily on thought-leadership content, product reviews, casestudies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.
Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketingoperations. Difficulty tracking digital marketing/advertising efforts. Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data.
This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a casestudy involving a major European bank and management consultants McKinsey.
This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a casestudy involving a major European bank and management consultants McKinsey.
This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a casestudy involving a major European bank and management consultants McKinsey.
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