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Straight Outta Yale: Recent Grads Create New Beverage Product Line

PYMNTS

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said. They all loved tequila.

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The secure digital platform for financial services innovation

Insights on Business

CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners. So, given this environment, what are the most likely go-to-market strategies that these CxOs will apply?

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

These are just some of the many bank marketing ideas learned during ABA’s Bank Marketing Conference. The annual ABA Bank Marketing Conference was a fantastic showcase of insights, case studies, and networking opportunities. More than 13 sessions were recorded and can still be purchased ( HERE ).

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? The pain of bad data is widespread and acute , as 30+% of data decays every year ( not including user error). We expect to see this spend occur in 2018.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Case studies: Leads are more likely to be convinced by their peers than they are your own sales pitch.

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The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. When crafting your emails, it’s crucial to align your email messages with a specific action or goal you want your leads to take – a call to action.

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Matching Gift Facts and Insights

The Paypers

Nick Ellinger , VP of Marketing Strategy over at DonorVoice, in a detailed post, How to Structure Your Matching Gift Campaign , summarizes the results of tests that may surprise you. ITEM: No Match vs a Lead Donor vs Lead Donor + Match.

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