South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. She has also cultivated a mammoth social media audience with 17 million users in her Instagram following. Mitchell will be part of the Onda marketing effort, but not a dominant presence. They all loved tequila.

Los Angeles 204

Los Angeles New York social media Retail 204

William Mills

JULY 26, 2018

Understanding your marketing goals will help better focus your video marketing strategy and decide when video is the best option. Case studies: Leads are more likely to be convinced by their peers than they are your own sales pitch. Social Media. Paid Social Media.

Video 41

Video Marketing social media Fintech 41