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The secure digital platform for financial services innovation

Insights on Business

They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. In response to this scenario, highly-skilled talent is a key component of their action agenda, as digital technologies continue to reshape the sector.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. More than 13 sessions were recorded and can still be purchased ( HERE ).

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

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