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They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. In response to this scenario, highly-skilled talent is a key component of their action agenda, as digital technologies continue to reshape the sector.
Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. More than 13 sessions were recorded and can still be purchased ( HERE ).
And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASESTUDY] Data-Agnostic?
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