South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JULY 15, 2020

Someday, Onda CEO and Co-founder Noah Gray will have a great case study to write. The product and marketing plan were locked early in the year. Mitchell will be part of the Onda marketing effort, but not a dominant presence. She will help to guide our marketing strategy as an executive in the company,” Gray said.

Los Angeles 204

Los Angeles New York Retail social media 204

Insights on Business

JULY 23, 2018

CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.

Innovation 96

Innovation Security Strategy Case Study 96

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41

Video Marketing social media Fintech 41

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 72

Trends Customer Experience Survey Data 72

William Mills

AUGUST 23, 2018

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. With the right lead nurturing strategy, you can offer value to your contacts and provide your sales team with leads that are more qualified and ready to buy.

How To 43

How To Strategy Case Study Marketing 43

The Paypers

DECEMBER 26, 2017

Nick Ellinger , VP of Marketing Strategy over at DonorVoice, in a detailed post, How to Structure Your Matching Gift Campaign , summarizes the results of tests that may surprise you. Lead Gift More Effective in Direct Marketing Than Matching Gift. ITEM: No Match vs a Lead Donor vs Lead Donor + Match.

Study 47

Study Case Study Taxes US 47