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That might not be a crazy assumption: Reports from Nielsen reveal that television viewership by that demographic has declined more than 40 percent since 2010 and is off 11 percent year over year for the older half of millennials aged 25 to 34. In the 1960s.
Since Richman and about 100 other bankers from LaSalle Bank in Chicago joined PrivateBancorp nearly a decade ago, the bank has grown to an $18 billion solid niche player with $10 billion in assets under management. see https://www.bloomberg.com/news/articles/2016-06-01/this-is-how-a-banker-in-brooklyn-makes-money-on-millennials ).
Since Richman and about 100 other bankers from LaSalle Bank in Chicago joined PrivateBancorp nearly a decade ago, the bank has grown to an $18 billion solid niche player with $10 billion in assets under management. Hats off to Chase for uncovering something that attracts millennials to the credit card product that most banks missed.
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