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The fast casual chain first began testing the program in Columbus, Kansas City and Phoenix last fall, and has been developing the idea of a digital-centric loyalty program for the last few years. Though Chipotle rolled out its points-based loyalty system nationwide yesterday, the upgrade itself has been a long time coming.
Select Investors: New Enterprise Associates, Goldman Sachs, General Atlantic, World Innovation Lab, SoftBank Group, Workday Ventures. Its analytics program scans socialmedia platforms for signifiers of breaking news and events. Company Description: The Columbus, Ohio, company Root Insurance offers personalized car insurance.
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