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DSW began working with W Nail Bar in 2017; the two companies offer salon services at Columbus, Ohio’s Easton Town Center and the Polaris Fashion Place. Shoppers can pick shoes from a display wall using the technology, which sends a message to the salesperson on a mezzanine level of the store. Austin, Texas; and Dublin, Ohio. .;
The department store retailer bolstered its omnichannel efforts while opening a distribution center for its off-priced business that taps into cloud computing technology; however, it struggled with inventory during the quarter. The collaborations allowed Macy’s to offer unique products and experiences to shoppers.
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