This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The fast casual chain first began testing the program in Columbus, Kansas City and Phoenix last fall, and has been developing the idea of a digital-centric loyalty program for the last few years. Though Chipotle rolled out its points-based loyalty system nationwide yesterday, the upgrade itself has been a long time coming.
The coin will not be for retail customers, and is currently being tested for internal use by institutional customers looking to move large sums of money. The program, which was introduced in Columbus, Ohio, will be piloted in 10 markets before a nationwide rollout later in the year. But going forward … well, you might be surprised.
We organize all of the trending information in your field so you don't have to. Join 23,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
108 
Let's personalize your content