The Financial Brand

AUGUST 31, 2020

Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone. The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand.

Community Bank 34

Community Bank National Strategy Community 34

The Financial Brand

FEBRUARY 8, 2023

This article Storytelling With a Twist Powers Small-Business Connections for This Community Bank appeared first on The Financial Brand. Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.

Community Bank 36

Community Bank Community Connecticut Strategy 36

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 37

Community Bank Study Community Marketing 37

The Financial Brand

MARCH 5, 2024

This article Influencer Marketing: Is the ROI Worth it for Community Banks? Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in. appeared first on The Financial Brand.

Community Bank 31

Community Bank Community Marketing Branding 31

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

Washington 40

Washington Community Bank Community Marketing Strategies 40

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank cryptocurrency Community Bitcoin 40

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

social media 36

social media Community Bank Community Regional 36

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Marketing Banking Trends 34

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It’s all about building the message, finding the right platform and timing it well. Here’s a preview.

Marketing 91

Marketing social media Community Bank Video 91

Long Lasting Ideas

SEPTEMBER 6, 2017

As we know well, banks and credit unions aren’t immune from having to activate its crisis management strategy. And if you think your community bank is immune from crisis, you’ve got one. Continue reading Weathering the storms of hurricanes and bank fraud. at Bank Marketing Strategy + Ideas.

Fraud 40

Fraud Marketing Strategies Community Bank Strategy 40

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. An article in the May 11 edition of The Wall Street Journal caught our eye last week.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

The Financial Brand

APRIL 6, 2020

An 8-point plan for community bank and credit union marketers to bring the best of their institutions to communities during the pandemic. The post A Veteran Financial Marketer Devises a COVID-19 Strategy appeared first on The Financial Brand.

Strategy 30

Strategy Marketing Community Bank Community 30

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

Marketing Strategies 61

Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

Long Lasting Ideas

MAY 5, 2016

Community banks in Massachusetts & Tennessee do good and reap unexpected rewards. At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. But as American Banker reported a couple of weeks ago, a bank in Brockton, Mass.,

Tennessee 40

Tennessee Massachusetts Marketing Strategies Community Bank 40

Long Lasting Ideas

JANUARY 16, 2018

It was somehow fitting days after the Advent calendar’s Feast of the Epiphany, that I had something of an epiphany myself about information, community bank marketing and the power of information. at Bank Marketing Strategy + Ideas. My first response was, “How did they know that?”,

Marketing Strategies 40

Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

JANUARY 12, 2018

The important question is how should traditional community banks respond? Continue reading Not everyone is smiling about the new players in banking. at Bank Marketing Strategy + Ideas. First, let’s draw an analogy between this issue and the recently completed college football bowl season.

Marketing Strategies 40

Marketing Strategies Community Bank Strategy Community 40

Long Lasting Ideas

JULY 7, 2016

Joe Wheeler has spent more than two decades in the financial services industry, much of that time helping community banks to craft strategic plans, while at the same time incorporating risk management and regulatory considerations into the strategic equation. at Bank Marketing Strategy + Ideas.

Risk Management 40

Risk Management Marketing Strategies Community Bank Community 40

Long Lasting Ideas

OCTOBER 27, 2017

Perhaps one of the best movies about community banking is Frank Capra’s It’s A Wonderful Life, starring Jimmy Stewart, Lionel Barrymore and Donna Reed, a 1946 film that is a holiday classic. at Bank Marketing Strategy + Ideas. You all remember the movie.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100

Abrigo

OCTOBER 20, 2016

Technological innovation has enabled FinTech start-ups to compete in a field previously dominated by banks and credit unions. At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry.

Software 150

Software Lending Community Bank Taxes 150

South State Correspondent

SEPTEMBER 20, 2022

There were two educational overviews to help bankers better understand the current state of crypto, blockchain, digital assets, and NFTs in banking. This effort looks like more multicultural events, targeted education, and tailored products for both banks. The audience learned from these banks’ mistakes and successes.

Conference 195

Conference Marketing social media Data 195

Long Lasting Ideas

APRIL 11, 2016

Usually, we at BankMarketingCenter.com don’t hand out kudos to individual bankers, but an exception must be made in the case of Independent and Community Banks of America (ICBA) President and CEO Camden Fine for his articulate defense of small community banks.

Boston 40

Boston Community Bank Marketing Strategies Community 40

Long Lasting Ideas

APRIL 19, 2017

We found an off-the-beaten-path business story a couple of weeks ago that struck a chord, especially with graduation and a whole multitude of college graduates about to flood the job market. Community banks may be searching for talented young minds and good hearts to build for the future. at Bank Marketing Strategy + Ideas.

Marketing Strategies 40

Marketing Strategies Community Bank Community Strategy 40

Long Lasting Ideas

OCTOBER 7, 2016

In marketing community banks and credit unions, one of the critical components of the mission is to pair customers with the right product. at Bank Marketing Strategy + Ideas. Continue reading Fitting a sumo wrestler into a clown car!

Marketing Strategies 40

Marketing Strategies Community Bank Community Strategy 40

Long Lasting Ideas

MARCH 3, 2016

FASB’s complex proposal (Current Expected Credit Loss, or CECL) would force community banks to record a provision for credit losses the moment they make a loan. at Bank Marketing Strategy + Ideas. Let’s look back a few years at around 2007 and 2008, around the time of the Great Recession.

Community Bank 40

Community Bank Marketing Strategies Community Regulation 40

Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. And treating your bank’s social media page as such is vital to your brand and its success, and by extension, your personal success. It’s business.”.

social media 40

social media Community Bank Marketing Strategies Community 40

The Emmerich Group

OCTOBER 8, 2014

4 New Strategies Shaping the Future for Top-Performing Banks. Here are four new strategies that I’ve found that are shaping the future of top-performing banks. These strategies are profoundly changing the game of banking, and you should be paying attention to them. #1. Master the right “franchise system.”.

Strategy 28

Strategy Community Bank Course Community 28

William Mills

SEPTEMBER 11, 2017

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

Marketing Strategies 62

Marketing Strategies Community Bank Strategy Financial Technology 62

Long Lasting Ideas

AUGUST 15, 2018

After all, the actions by then – FDIC Chairman Martin Gruenberg to jump start the creation of new institutions – slashing the period of microscopic regulatory scrutiny for new bank ventures from eight months to three – came at a time when some on Capitol Hill wanted to expand the reach of Dodd-Frank.

FDIC 51

FDIC Marketing Strategies Strategy Marketing 51

South State Correspondent

JUNE 22, 2023

This average cost is $338 per meeting for a $ 1B asset-sized community bank. Part of the problem is that 63% of bank meetings are conducted without an agenda or set of objectives. The process includes a marketing strategy. The L10 Meeting is a core part of the EOS.

Tools 195

Tools Meeting Management Leadership 195

Long Lasting Ideas

MAY 17, 2018

And while politicians have made it popular in their circle to howl “fake news” when something hits print, broadcast, or online media that’s unflattering, some of journalism’s tried and true practices can help banks craft their brand. Continue reading Yes, bank marketers can learn something from reporters.

Marketing 40

Marketing Report Marketing Strategies Strategy 40

Long Lasting Ideas

SEPTEMBER 13, 2017

Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Put simply, farm-to-table – or farm-to-fork, is the idea that local restaurateurs fill their menus with items grown or raised by local farmers, or caught by local anglers.

Marketing 40

Marketing Marketing Strategies Strategy Trends 40

Long Lasting Ideas

SEPTEMBER 25, 2017

Continue reading Jerry Lewis, banks and the power of testimonials at Bank Marketing Strategy + Ideas. Lewis was honored by the French government for his entertainment career.

Marketing Strategies 40

Marketing Strategies Strategy US Marketing 40

ForwardBanker

MARCH 1, 2016

When marketing mortgages and consumer loans, is it business as usual and the same-old-same-old for your community bank or credit union? Sure, certain marketing strategies will remain timeless — addressing customers by name when they interact with branch staff comes to mind.

Lending 28

Lending Marketing Marketing Strategies Community Bank 28

Long Lasting Ideas

SEPTEMBER 29, 2016

Continue reading Banking’s unsung hero. at Bank Marketing Strategy + Ideas. The other day, while wandering aimlessly on the internet, I found an interesting piece in an unexpected place – the web site for the Comptroller of the Currency.

Marketing Strategies 40

Marketing Strategies Course Strategy Marketing 40