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Rebeca Romero Rainey: Striking the right balance

Independent Banker

Given our relationship banking approach, we are poised to lead the charge in striking the right balance of technology and connection for our customers and communities. ICBA offers resources to support community banks in telling their stories. What you need to know. Because what we do is personal.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

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Three Tips to Help Your Financial Brand Grow on Instagram

Social Assurance

For example, if you’re hosting a home buying seminar this summer, using Instagram Stories to highlight before, during and after the event. For example, community banks are a big part of their communities. Promoting your next event using Instagram Stories is a great place to start. Run a Summer Contest.