Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. Artwork by Oatawa/Getty Images. By Amy Geist.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

OCTOBER 31, 2020

Given our relationship banking approach, we are poised to lead the charge in striking the right balance of technology and connection for our customers and communities. ICBA offers resources to support community banks in telling their stories. What you need to know. Because what we do is personal.

Community 163

Community social media Community Bank US 163

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

Memphis 103

Memphis Community Security Community Bank 103

Social Assurance

JUNE 21, 2019

For example, if you’re hosting a home buying seminar this summer, using Instagram Stories to highlight before, during and after the event. For example, community banks are a big part of their communities. Promoting your next event using Instagram Stories is a great place to start. Run a Summer Contest.

Branding 12

Branding Community Examples Community Bank 12