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Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Communitybanks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their communitybank in myriad ways.
This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and communitybank executives understand they cannot compete on resources.
Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketingautomation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
This suite of systems can take banks from chaotic and fragmented operations to a smart, scaled future. A striking dynamic has occurred among regional and communitybanks over the past 10 years: their assets have grown much faster than their maturity.
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for communitybanks to attract new customers—especially if they partner with fintechs in their endeavors.
CoreIQ is a marketingautomation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for communitybanks and credit unions. The post Finovate Debuts: Onovative’s CoreIQ Brings AutomatedMarketing Technology to Banks appeared first on Finovate.
THE BANKING AWARDS. Rainbolt has quietly built a communitybank in the past 20 years that is closing in on $2 billion of market cap. GonzoBanker of the Year – Large Banks. 16 passing of Robert Wilmers, chairman and chief executive officer of M&T Bank Corp. New Hot Category Award : MarketingAutomation.
Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in.
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