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Putting the "Community" Into Community Banking

Jeff For Banks

Community banking has almost achieved Kleenex or Xerox fame, being generalized to the point of meaninglessness. PNC ($557 billion in total assets) calls itself a "Main Street Bank." We have not done a good job explaining what a community bank is. They called community banks.

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Brad M. Bolton: Putting the “community” in community banking

Independent Banker

People want to be a part of something bigger than themselves, and community banks provide that opportunity. Community banking is about serving the greater good. As community continuators, we are part of something bigger than ourselves. Use social media to tell your community bank’s story of service.

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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Martinson observes. “We

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Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind?

The Financial Brand

This article Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind? Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads. Is Social Media Getting Left Behind?

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Top 3 Banking Secrets to Stay Relevant with Gen Z Consumers

Speaker: Brian Muse-McKenney, Chief Revenue Officer & Matt Simester, Cards and Payments Expert

In today’s world of social media, dating apps, and remote work, businesses risk becoming irrelevant (or getting "ghosted") if they fail to meet the evolving needs of Gen Z consumers. faster than their competitors.

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Community Banks Are Missing Out on the Value of Social Media

The Financial Brand

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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Market your community bank with first-party data

Independent Banker

Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways. Data about existing customers can even help community banks improve their efforts to find new customers.