Independent Banker

SEPTEMBER 1, 2016

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Bank of Ann Arbor. Busey Bank. Campaign: Community Promise Month. Seacoast Bank.

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Independent Banker

OCTOBER 14, 2014

However, now more than ever, one may find more community bankers reaching out in this widely accessible medium as well. Patti Husic, president and CEO of Centric Bank in Harrisburg, Pa., is one community banker who’s doing it right. This year she was named to ICBA’s Top 25 Community Bank Influencers to Follow.

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Independent Banker

MARCH 31, 2022

Executive committee members tell us what advocacy issues they’ll be focused on during their terms, while board members share their words of wisdom for up-and-coming community bankers: themselves. To sum it up, these leaders are all in and all heart for community banking. We are not Wall Street banks—we are community banks.

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Independent Banker

FEBRUARY 28, 2022

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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Independent Banker

JUNE 30, 2020

Today, as our country continues to grapple with the COVID-19 pandemic and the heavy hearted weight of racial tensions, we must remember that as Americans, and as community bankers, we have an opportunity to make decisions that will shape our future. Today, consumers and communities need their community banks more than ever.

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Independent Banker

JANUARY 31, 2023

Photo by Chris Williams [ICBA LIVE is] an opportunity to continue training up the next generation, so I would encourage community bank leaders to join us and bring your rising community continuators with you. The passion I have for community banking was born at ICBA LIVE 2011, which was my first ICBA convention as an adult.

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Independent Banker

MARCH 31, 2022

This Community Banking Month, I invite you to try something new to spread your story. Share a new development, community project or initiative. As community bankers, we know relationships matter. Consider Watermark Bank in Oklahoma City, Okla., It’s about taking that next step to communicate how we engage.

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Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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Abrigo

AUGUST 13, 2024

Other podcasts might be internationally based and of little interest to community financial institutions or credit unions based in the U.S. or those primarily focused on the domestic banking market. banks and credit unions can be difficult. Banking with Interest 4. Bank Slate Convos 6. Banking on Digital Growth 9.

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South State Correspondent

MARCH 13, 2023

Based on the bank’s own filing, and like many banks, SVB did not deploy hedging instruments to manage its securities duration risk. The SVB Takeaway For Community Banks Community banks should continue to monitor their deposit base, liability sensitivities, and duration risks.

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Independent Banker

OCTOBER 31, 2020

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

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The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

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South State Correspondent

MAY 18, 2022

Ask almost any community banker, and they will tell you their value proposition around their bank revolves around service. They are local, they are close to the customer, and they have limited bureaucracy are all factors that get brought up as to why the bank can deliver on its promise. Solving Problem Resolution Issues.

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South State Correspondent

OCTOBER 16, 2024

Engagement Marketing If the debit card is active, then banks should create marketing campaigns to promote the use of their cards in daily transactions. These can come in the form of email, in-app notifications, digital ads, organic content, social media, and digital retargeting campaigns.

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The Financial Brand

AUGUST 11, 2024

This article Community Banks Are Turning to Streaming Platforms for Advertising. Is Social Media Getting Left Behind? Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads. Is Social Media Getting Left Behind?

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Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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Independent Banker

OCTOBER 29, 2014

And the great news, according to “American Millennials and Banking,” a major new study commissioned by ICBA, is that Bauhs and the 80 million other people in his generational cohort are prime potential customers for community banks. This is really the moment for community banks to show that they’re a fit for millennials.

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Independent Banker

OCTOBER 14, 2014

A status update on banks and social media. According to a statistic released as part of the ICBA 2014 Top 50 Community Bank Leaders in Social Media, nearly 2,500 banks have a Facebook or Twitter presence, and the numbers continue to exponentially grow. .* It is no wonder banks are joining in.

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Independent Banker

MAY 1, 2020

“As community bankers, making the next right choice today will ensure we have a strong, flourishing future.”. Our banks have been dramatically affected by COVID-19, but without a doubt, we will weather this storm, because we build our model on relationships that stand the test of time. Where I’ll be this month. Rebeca Romero Rainey.

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Independent Banker

OCTOBER 28, 2014

In a world where information can be the most valuable currency, community banks are gathering more of their internal data. a bank software provider in Cedar Park, Texas, most community banks gather data well for reporting purposes. Community banks generally do well in harvesting their lending data, Bhalla says.

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Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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South State Correspondent

APRIL 3, 2023

While there have always been problems in banks’ asset-liability models (ALM) and liquidity stress test models, the current environment exacerbates this problem. As a result, most banks are overestimating their liability sensitivity and, thus, their deposit value. This reduces the duration of these non-maturity deposits.

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Independent Banker

MAY 31, 2022

In April, ICBA won an Association Trends 2022 TRENDY Award for a social media initiative opposing plans that would require community banks to report additional customer account information to the Internal Revenue Service.

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South State Correspondent

MAY 1, 2024

With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank. Leveraging social media, Gentle Monster started to get traction. These striking designs paid for themselves in media exposure.

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ABA Community Banking

OCTOBER 29, 2018

it is important for banks to be ready with a social media response when it comes to crisis management Feature Management Financial Trends Duties Technology Social Media People Customers Community Banking Feature3 Fintech.

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Independent Banker

JULY 30, 2015

Leading a team of marketing and communications experts, he is an outside-the-box thinker who believes strongly in the mission of the organization and the importance of community banks. Our members are thought leaders and visionaries who are the backbone of every community,” he says. ICBA Social Media Monitor.

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PYMNTS

JANUARY 18, 2017

As the calendar turned to January, banks rolled out new ways for both commercial and corporate banking clients to conduct business by tapping the potential of several new financial innovations. While community banks continue to struggle to compete with larger banks, these innovations could be starting to turn the tide.

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ABA Community Banking

OCTOBER 23, 2020

Go on the offensive on social media and take advantage of creative branding opportunities, as well as provide clear communications to your team members and clients. The post Keeping Your Brand in a Safe Position During the Pandemic appeared first on ABA Banking Journal.

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Independent Banker

OCTOBER 31, 2022

At this year’s ICBA LEAD FWD Summit, up-and-coming community bankers gathered from around the country to strengthen their leadership, technical banking and advocacy skills. The leadership conference hosted 26 speakers that helped attendees prepare for the future of banking.

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Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. Establish a relationship with the media. Here’s a preview. Similar to audio recordings, remember that you’re on camera.

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Independent Banker

NOVEMBER 13, 2014

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. IB: Who should use LinkedIn at your community bank and why? Reaching out to past contacts.

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South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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Independent Banker

JANUARY 31, 2023

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? So, how can you take advantage of this reinforced media connection? What’s your end goal? lighting and sound.

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Independent Banker

AUGUST 31, 2022

Social payments methods like Venmo and Cash App continue to grow in popularity, and the data is there to prove it, creating an opportunity to give customers what they want: 24/7 access to cashless, P2P and mobile transactions. So how do social payments fit in community banks’ long-term future? By Colleen Morrison.

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Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings.

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Independent Banker

AUGUST 25, 2016

to boost your community bank’s. social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. 2016 IB Social Media Leaders. View 2016 IB Social Media Leaders here.

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PYMNTS

OCTOBER 8, 2018

As reported, the social media giant was hacked through a vulnerability in the Facebook source code, which gave the attackers the ability to steal access tokens, which they in turn used to keep Facebook subscribers logged in. community banks and small business lending.

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