Whole Paycheck Tracker: Target, Walmart Comparison Uncovers Different Digital-First Strategies
PYMNTS
NOVEMBER 20, 2020
By a strict look at the macro numbers, Target still pales in comparison. And when attention turns to loyalty programs, the comparison is even more dramatic. It’s hardly competing with Amazon yet, but Target has shown more digital momentum than any major retailer during the pandemic. Stores: Walmart, 11,500; Target, 1,868.
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