Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

MAY 26, 2017

FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Started with # (who?)

Branding 103

Branding Community Survey Data 103

Gonzobanker

JUNE 26, 2019

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.

Idaho 126

Idaho Michigan System Lending 126

Gonzobanker

AUGUST 15, 2024

A striking dynamic has occurred among regional and community banks over the past 10 years: their assets have grown much faster than their maturity. At most banks, vendors act as the “supply chain” that delivers customer experience and operating efficiency.

System 78

System Analytics Management Compliance 78