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Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
FUEL CYCLE equips businesses to engage with customers through gamification and gamified rewards, surveys, group discussions, live chats, etc. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. Started with # (who?)
Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketingautomation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.
A striking dynamic has occurred among regional and community banks over the past 10 years: their assets have grown much faster than their maturity. At most banks, vendors act as the “supply chain” that delivers customerexperience and operating efficiency.
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