Perficient

NOVEMBER 27, 2020

This post is the first in a series highlighting the many cultures that enrich our Perficient community. Perficient Champions Our Diverse Community. This past September, Perficient colleagues gathered for the month’s highly-anticipated social event: A Cultural Celebration Happy Hour. Why Celebrating Diversity Matters.

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St. Louis Community US Leadership 322

Independent Banker

AUGUST 31, 2021

This year’s winners: Left: Central Valley Community Bank, People’s Choice Award; Middle: Kennebec Savings Bank, Exceptional Community Bank Service Award; Right: Cross River Bank, Emerging Service Program Award. Exceptional Community Bank Service Award. The disruption, it turned out, had been caused by a food distribution event.

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Community Bank Community National Fresno 196

PYMNTS

APRIL 13, 2020

In what appears to be an unprecedented move, an industry trade association is stepping in to help restart a retail community hit hard by the COVID-19 pandemic. It will be a series of virtual market weeks to help businesses connect with customers at a time when in-person events are impossible to hold. 17 to 23 and Sept.

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Independent Banker

FEBRUARY 28, 2022

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. It helps others in the community. By Judith Sears.

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Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Community Bank Community Marketing Data 129

South State Correspondent

SEPTEMBER 20, 2022

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Abrigo

JUNE 28, 2024

Rising-rate environment Planning ALM strategies In today's volatile economic landscape, managing interest rate risk has become a top priority for community banks. The market has seen significant fluctuations, and with the Federal Reserve's recent actions, the banking sector is experiencing unprecedented challenges.

Community Bank 195

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Independent Banker

JANUARY 31, 2022

Here’s how four community banks are thriving in this environment. Clearly, community banks in the region have plenty of opportunities to do what they do best: forge deep and lasting relationships with their customers and communities. These include family-owned businesses, community businesses and operating companies.

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Perficient

AUGUST 14, 2020

Three leading organizations — Salesforce , Perficient , and The Chartis Group — have come together to share bright spots within the healthcare community that can point the way to building the necessary capacity to adapt. Managing Dynamic Events. It’s a dynamic event that constantly changes with new associations.

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System Analytics Strategy Guidelines 519

Perficient

JULY 10, 2020

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. The Chartis Group estimates that 10% of the patient market for elective care will disappear. The $200B question. We believe transformation, not merely recovery , is the new goal.

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Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

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South State Correspondent

JULY 24, 2023

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

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Independent Banker

NOVEMBER 30, 2021

Premium benefits packages, professional development and TLC during the pandemic—this year’s winners do everything in their power to keep their community bankers happy and fulfilled. We asked both leaders and staffers to tell us what makes their community banks stand out as employers. Key Community Bank: Leading by example.

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Community Bank Community Texas Leadership 164

PYMNTS

JULY 15, 2020

The apparel and footwear resale market is seeing record-setting growth during the pandemic. “As is the case for any live marketplace, real-life events have ramifications on market performance. The sneaker market is changing, too, according to the report. The company announced in its report that it has reached $2.5

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Independent Banker

NOVEMBER 30, 2022

Community Financial Services Bank, Benton, Ky.; In our annual workplace survey, employees of ICBA’s best community banks to work for told us they benefit from engaging cultures, opportunities for advancement and innovative benefits. Clockwise from top left: Grand Ridge National Bank, Wheaton, Ill.; Bank of Montana, Missoula, Mont.;

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Community Bank Community Montana Leadership 169

PYMNTS

APRIL 10, 2020

But, he said, at the same time that is happening, LinkedIn’s in-house data is showing demand spiking in other parts of the market. “I Meanwhile, much of the workforce is out of office and not traveling to professional events, Prasad noted, but they’re still working, albeit from home from. Creating Conversations.

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Abrigo

NOVEMBER 4, 2014

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Many accounting-firm websites and marketing materials look similar, making general claims of highly qualified staff and a respected role in the community. Market specifically to your niche. Image by WebVideoMarketing.org.

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South State Correspondent

OCTOBER 4, 2023

If you want to grab a material amount of new deposit balance, offer a 5.05% money market rate, post it all over Instagram, and sit back and watch the money roll in. In this article, we will show you 15 proven deposit marketing campaigns that will rack up deposit-gathering wins while building a high-performing bank in the process.

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PYMNTS

MARCH 10, 2020

Despite being less than halfway through, it seems clear at this point that the second week of March will make the list for wildest weeks in the market this year, or even possibly this decade. This, according to some reports , has caused some system-wide refocusing, as marketing and advertising budgets are shrinking drastically.

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PYMNTS

MARCH 26, 2020

To regain some of that ground, Connie Davis, senior vice president at FIS , told PYMNTS in a recent interview, FIs — particularly credit unions (CUs) and community banks — must transform the way they think about digital offerings and connected experiences. That means they can compete more effectively against digital-only competitors.

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Chris Skinner

JULY 18, 2017

Barry Corbett: So far this year, 85 new cryptocurrencies have been launched, bitcoin has traded within a whisper of $3,000, and the market capital of cryptocurrencies has surged to more than $100 bn, from $15 bn. What other global themes should investors be aware of when dealing with the cryptocurrency market? What’s going on?

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Bitcoin cryptocurrency Financial Technology Community 318

Perficient

DECEMBER 1, 2022

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

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Taxes Customer Experience Marketing Compliance 294

South State Correspondent

MAY 15, 2024

We believe that while lending diversification leads banks to lend more in normal times (especially for banks over $50B in assets) and does benefit the general economy, community banks should be careful in how and where they choose to diversify. Community banks are already diversified within their geography and loan categories.

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Community Bank Community Lending Study 195

South State Correspondent

MAY 15, 2024

We believe that while lending diversification leads banks to lend more in normal times (especially for banks over $50B in assets) and does benefit the general economy, community banks should be careful in how and where they choose to diversify. Community banks are already diversified within their geography and loan categories.

Community Bank 195

Community Bank Community Lending Study 195

Abrigo

AUGUST 13, 2024

10 good podcasts for bank & credit union execs & staff These banking podcasts discuss current events, strategic and policy issues, competition, digitalization advice, and more. As a result, you must wade through a bunch of podcasts on financial markets or general business news to find podcasts focused on the banking industry itself.

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South State Correspondent

JUNE 18, 2024

Deposit costs and liquidity remain a challenge for some community banks as competition for core funding remains intense. The graph below compares the liquidity ratio for community banks (under $10B in assets) and banks over $100B in assets. This deposit and loan repricing mismatch caused NIM pressure at community banks.

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Community Bank Community Risk Management Management 195

Independent Banker

JULY 31, 2022

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. And that means it can be a challenge to keep up with the latest trends in social media marketing. By Julie Kendrick.

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social media Trends Community Groups 224

PYMNTS

SEPTEMBER 22, 2020

“Colleges and universities, in particular, need a way to build and foster a sense of community, whether their students are away from campus remote learning or on campus practicing hybrid learning,” said IRL’s Founder and CEO Abraham Shafi in a statement. This new funding will allow us to. Our corporate work is moved to next year.

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PYMNTS

FEBRUARY 24, 2020

One of the most commonly talked-about and executed strategies in the 2020 connected commerce world is experiential marketing. For retailers, it can be as simple as an in-store event or a high-profile design that consumers will travel to visit. So, what constitutes experiential marketing for retailers? Golf games at the mall?

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Retail Branding New York City Indiana 210

Perficient

APRIL 13, 2022

For example, let’s take a look at a marketing use case currently being employed by entrepreneur Mark Cuban, owner of the NBA Dallas Mavericks Basketball team. At the end of the game, the club burns the unused NFTs, thereby making them rare and instantly codifying a small community of NFT owners who share a unique experience.

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PYMNTS

NOVEMBER 30, 2020

trillion total addressable market. “We Still, the company disclosed in the filing that it sees the firm’s serviceable addressable market — a measure of total potential business in its current core areas — as $1.5 That includes $1.2 trillion for short-term stays and $239 billion for experiences. That included $1.8

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South State Correspondent

JULY 7, 2024

If rates fall during that period, the borrower will ask the lender to reprice to market or threaten to take business elsewhere. The only time banks can exercise this right is during a credit event. This reduction represents 23% of the average NIM for community banks. First is a declining balance provision.

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PYMNTS

SEPTEMBER 30, 2020

Co-signed by the American Bankers Association, Bank Policy Institute, Independent Community Bankers of America and The Clearing House, the letter argues that banks and non-bank technology firms are both already embracing innovation in customer service offerings.

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Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

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Resources Marketing Strategies Strategy Community 238

PYMNTS

APRIL 13, 2020

That’s the nature of these events. That brings us to today’s black swan event, the COVID-19 pandemic. Even those communities that are unbanked or underserved can choose to receive their Social Security and veterans benefits through reloadable, prepaid cards. Black Swans Are the Sandbox of New Innovations.

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Innovation Online Guidelines Cards 258

Perficient

OCTOBER 20, 2020

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Independent Banker

FEBRUARY 28, 2023

Photo by Chris Williams For community banks, marketing often points to finding ways to educate, support and grow community, as well as customer knowledge and awareness. True relationships withstand the test of time, and such is the case with the community bank/customer connection. I hope to see you there!

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Community Bank Community Honolulu Hawaii 153