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Using Data For Bank Event Lead Generation

South State Correspondent

In an earlier article, we discussed how we use “cost per impression” as a metric for planning, budgeting, and executing bank events that are specific for customer retention and branding. Here, we highlight an effective tactic and provide banks with a framework for how to evaluate and choose events. Mining Event Lead Generation Gold.

Data 195
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Perficient Gives Back to Hometown Community of St. Louis

Perficient

The people of Perficient are big believers in giving back to the communities in which we live and work. Louis, there is an opportunity to invest in the surrounding community that Perficient takes seriously. . READ MORE: Perficient Proud to Sponsor 2019 “Light Up Glennon” Event to Spread Holiday Cheer. That said, with fun St.

St. Louis 511
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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Managing interest rate risk in 2024: Strategies for community banks

Abrigo

Rising-rate environment Planning ALM strategies In today's volatile economic landscape, managing interest rate risk has become a top priority for community banks. The market has seen significant fluctuations, and with the Federal Reserve's recent actions, the banking sector is experiencing unprecedented challenges.

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3 Ways Financial Institutions Can Step Up for Underserved Communities

Perficient

The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities due to systematic barriers, maintaining utmost accessibility due to the essentiality of the business, and the lack of financial literacy across the country. Trust and Transparency. .

Community 275
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195