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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Build your community bank’s brand with swag

Independent Banker

Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines. billion-asset CBI Bank & Trust in Muscatine, Iowa.

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The community banks beating the Great Resignation

Independent Banker

These community banks share how they have (or haven’t) altered their hiring strategies. According to the BLS, “quit levels and rates” by employees is higher in all employment sectors than it is in “finance and insurance” specifically, which is where community banks would fall (see table below). Photo: Colin Conces. By William Atkinson.

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Community Banks Debut FinTech Alliance

PYMNTS

To that end, news came earlier this week in the United States that a dozen community and regional banks have formed a group aimed at exploring the opportunities amid FinTech offerings. Among the names joining up are Citizens & Northern Bank (based in Pennsylvania), Inland Bank (Illinois) and Lincoln Savings Bank (Iowa).

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A community bank-fueled payments rail

Independent Banker

A secure, open-loop, cost-saving, customer-accessible, multiplatform P2P payments network might sound too good to be true, but community bank consortium Alloy Labs Alliance hopes to achieve just that with the CHUCK payment rail. A different kind of peer-to-peer payment service is now available, “built by community banks for community banks.”.

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Community Bank of the Bay. Community First Credit Union (OH). Greater Cleveland Community Credit Union. Hometown Community Banks. Iowa Falls State Bank. Building Trades Credit Union. Evans Bank. Federated Bank. First Bank of Boaz. First Central Credit Union. First National Bank of Milaca. Grand Savings Bank.

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Who were ICBA’s Top Lenders of 2022?

Independent Banker

Last year, community bank loan producers were faced with both record-low interest rates and a glut of deposits. But as they always do, they came through for individuals and businesses in their communities with a combination of personalized service and prudent risk management practices. Bunnell; and Doug, Genelle and Jagger Jones.