Gonzobanker

JULY 28, 2015

And as I look around the industry, it’s the mega-banks and fintech startups–not the community banks and credit unions–that are doing something about it.”. Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy. “Yeah, but where and how are we going to get that data?”

Leadership 60

Leadership Data Community Bank Community 60

The Financial Brand

NOVEMBER 16, 2021

Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities. The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 36

Branding Community Bank Banking Trends Analysis 36

Banking 2020

AUGUST 24, 2015

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina : That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Banking 2020

AUGUST 18, 2015

Whether consumers are searching specifically for your brand and using terms associated with your brand, or they’re searching for a product that you offer, each of these queries is a huge marketing opportunity and being present in those moments is huge. Sabrina: That makes sense.

Industry 40

Industry Pennsylvania Marketing Mobile 40

Social Assurance

AUGUST 17, 2020

First, I was the Director of Marketing and Sales at a wonderful organization where I had a terrific team. We developed complex and robust marketing strategies and engaged in major strategic initiatives. They’re passionate about bank marketing and committed to the success of community banks.

Marketing 15

Marketing Community Bank Community Marketing Strategies 15

The Financial Brand

AUGUST 18, 2021

With mergers poised to accelerate, a niche approach to product marketing will improve retention and strengthen customer relationships. The post How to Find Growth in the Next Wave of M&A in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

How To 42

How To Banking Trends Analysis Trends 42

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy.

social media 15

social media Branding Trends Tools 15

The Financial Brand

AUGUST 16, 2020

COVID-19 exposed shortcomings in customer and employee communications, leading to a loss of confidence. The post 6 Crisis Communication Blunders Financial Institutions Must Stop appeared first on The Financial Brand. The experience provides key lessons.

Branding 38

Branding Marketing Strategies Leadership Marketing 38

The Financial Brand

JANUARY 3, 2021

Mandatory vaccination is the big one, but a host of other issues makes it crucial for banks and credit unions to proactively prepare. The post Is Your Financial Institution Ready for Tough COVID Vaccine Questions? appeared first on The Financial Brand.

Branding 37

Branding Branch Strategies Marketing Strategies Leadership 37