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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Revenue recovery efforts offered a necessary but insufficient first step – we urge you not to be complacent if you’re fortunate to have managed through a first wave. Through the remainder of the year, hospitals will be struggling with timely, effective, and meaningful communication.

US 522
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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Everyone from top health systems to community hospitals are using patient data to drive successful communications while doing everything possible to avoid violating HIPAA.

Data 493
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The 7 Systems of Smarter Banks

Gonzobanker

A striking dynamic has occurred among regional and community banks over the past 10 years: their assets have grown much faster than their maturity. It is an active risk program integrated across the bank where owners take charge of their assigned risk management activities. #5:

System 78
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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Make Digital Benchmarks and KPIs Visible.

Strategy 146
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Banking’s CRM Conquerors

Gonzobanker

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. Sales & Referrals.

Idaho 119
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing.

Tools 135