Remove Community Remove Marketing Automation Remove Michigan
article thumbnail

Banking’s CRM Conquerors

Gonzobanker

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. Lake Michigan Credit Union tackled the notorious “next best product” challenge by incorporating member data and overlaying organizational priorities. The success rate of referrals increased from 17% to 33%.

Idaho 119
article thumbnail

GonzoBanker Awards 2017

Gonzobanker

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. New Hot Category Award : Marketing Automation.