Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

Perficient

MARCH 15, 2021

My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Everyone from top health systems to community hospitals are using patient data to drive successful communications while doing everything possible to avoid violating HIPAA.

Data 493

Data Marketing Community System 493

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves.

Strategy 146

Strategy Digital Banking Digital Strategies Mobile 146

Gonzobanker

JUNE 26, 2019

Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. The credit union also used marketing automation to collect data and develop journeys that deliver educational marketing materials both digitally and via direct mail campaigns.

Idaho 119

Idaho Michigan System Lending 119

FICO

JULY 15, 2022

FICO wants industry and the community to know they can count on us to do nothing less than that. How can we use innovation to bring more people the financial resources they need? Standards that won’t be compromised. Take financial inclusion, one way to score more people in the U.S. would be to eliminate the minimum scoring criteria.

Analytics 52

Analytics Data Lending Innovation 52

Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136

Fintech Marketing Community Bank Community 136

Gonzobanker

DECEMBER 19, 2017

Rainbolt has quietly built a community bank in the past 20 years that is closing in on $2 billion of market cap. For 35 years, Wilmers led M&T with creativity, integrity and the “old-school” wisdom of a community banker who created a $26 billion market cap company. THE BANKING AWARDS.

Conference 85

Conference Industry Community Bank Community 85