Abrigo

OCTOBER 4, 2016

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

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Resources Marketing Strategies Strategy Community 236

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Marketing Strategies 41

Marketing Strategies Community Strategy Marketing 41

Perficient

OCTOBER 8, 2020

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

Marketing 322

Marketing Comparison Community Training 322

Long Lasting Ideas

MARCH 22, 2019

Carolina community bank. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. deposit and first month’s rent.

Community Bank 65

Community Bank North Carolina Community Technology 65

Long Lasting Ideas

MARCH 10, 2017

As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community. Continue reading April is Community Banking Month.

Community Bank 56

Community Bank Community Marketing Strategies Maine 56

Long Lasting Ideas

AUGUST 23, 2017

Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. A lot of companies I know are valiantly giving to the fight, but we really wanted to show how passionately we felt about our commitment to the community, to education and to children,” said CMO Dawn Kidd. “So

Branding 160

Branding Community Strategy Online 160

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

PYMNTS

DECEMBER 23, 2020

One such benefit is the recent shift toward so-called “do good” rewards that support the local community and businesses. With the travel-related perks of yore essentially being turned upside down as a result of the pandemic, Hondal said it’s time for businesses to embrace trends that are relevant today and reflect what people want and need.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile Technology 60

ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

National 98

National Marketing Marketing Strategies Strategy 98

Abrigo

OCTOBER 20, 2016

At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry. For community banks and credit unions that want to continue to thrive, the way forward is growth.

Software 150

Software Lending Community Bank Taxes 150

William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

Community 43

Community Marketing Strategies Strategy Branding 43

The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Video 31

PYMNTS

SEPTEMBER 24, 2018

And I think some in the crypto community have been very much, ‘How do we destroy the government. That’s a fundamental difference in go-to-market strategy that bears watching. How do we circumvent banks?’”

cryptocurrency 190

cryptocurrency Marketing Strategies Bitcoin blockchain 190

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

Washington 40

Washington Community Bank Community Marketing Strategies 40

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank cryptocurrency Community Bitcoin 40

Image Works Direct

JUNE 17, 2020

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

Marketing Strategies 36

Marketing Strategies Marketing Strategy Community 36

PYMNTS

JULY 23, 2019

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

Branding 140

Branding Comparison Community Marketing 140

South State Correspondent

SEPTEMBER 20, 2022

Link insights to all community banking growth strategies and market activation so that multicultural banking becomes ingrained in all products, services, and marketing and is not a standalone effort. The interesting part of this session was how these banks used sports marketing as a creative avenue for other projects.

Conference 195

Conference Marketing social media Data 195

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

Marketing Strategies 61

Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

Long Lasting Ideas

MARCH 3, 2020

seems as though whenever we’re talking about growing community financial. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. institution business and revenue that we’re always talking about bringing in. new business in the form of bringing in new consumers.

Marketing Strategies 69

Marketing Strategies Community Strategy Marketing 69

PYMNTS

AUGUST 17, 2017

Some are technical in nature, some are reconciling problems for existing business models or even confounding go-to market strategies, as in how to work with and scale to consumer needs and desires that demand, on an increasing level, flexibility and speed.

Data 192

Data United States Strategy Marketing Strategies 192

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100

PYMNTS

JANUARY 29, 2020

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. On top of that, MacKrell said the government is not sufficiently enlightening the small business community about the risks of online lenders.

Lending 136

Lending New York Online New Jersey 136

South State Correspondent

JUNE 15, 2023

If it doesn’t go any farther than – “We seek to deliver exceptional results to our customer, employee, community, and shareholders,” – that bank is in trouble. What is our (high-level) marketing strategy? What is our core Focus? What is our ten-year target? What is our three-year picture?

Operations 195

Operations System Tools Management 195

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Businesses with fewer than 500 employees account for 48% of American jobs and 43.5%

social media 98

social media Video Taxes Community 98

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 38

Community Bank Study Community Marketing 38

Long Lasting Ideas

APRIL 4, 2017

Once in a blue moon – or in the case of this month, a “pink moon” – a story crosses our path at BankMarketingCenter.com that’s bigger than banking, bigger than community, a story that packs timeless truths for humanity. at Bank Marketing Strategy + Ideas. Continue reading Kings, Queens and unlocking dreams.

Mississippi 49

Mississippi Marketing Strategies Community Strategy 49

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Marketing Banking Trends 34

Long Lasting Ideas

MAY 5, 2016

Community banks in Massachusetts & Tennessee do good and reap unexpected rewards. At BankMarketingCenter.com we’re big proponents of building financial literacy among community bank and credit union customers. Continue reading Pennies from heaven at Bank Marketing Strategy + Ideas.

Tennessee 40

Tennessee Massachusetts Marketing Strategies Community Bank 40

The Financial Brand

SEPTEMBER 14, 2023

This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand. Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. This article Community Banks Are Missing Out on the Value of Social Media appeared first on The Financial Brand.

social media 36

social media Community Bank Community Regional 36

Long Lasting Ideas

MARCH 7, 2016

And while some innovations, like mobile banking apps, are marvelous opportunities for community banks to improve customer service and solidify their customer base, there are some scary trends at play that could radically transform banking as we know it and spell bad news for smaller banks. at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank Marketing Strategies Community Strategy 40

The Financial Brand

JANUARY 17, 2024

This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. This article How a Texas Bank Anchors its Brand in Local Communities appeared first on The Financial Brand. A handful of high-profile sponsorships and a deep branch network keep the Texas-based Frost Bank front and center.

Texas 35

Texas Branding Community Marketing Strategies 35