Independent Banker

SEPTEMBER 1, 2021

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

PYMNTS

NOVEMBER 26, 2019

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. He sees it less as a group and more of a community.

Community 161

Community United States Groups Exercises 161

Abrigo

FEBRUARY 12, 2025

In the same way, FIs have consistently leveraged data and technology to solve challenges and serve communities better. These models influenced marketing strategies, collections, and fraud detection tools. Similarly, FIs have consistently leveraged data and technology to solve challenges and serve their communities better.

Lending 221

Lending Data Fraud Technology 221

Abrigo

OCTOBER 4, 2016

Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.

Resources 236

Resources Marketing Strategies Strategy Community 236

The Financial Brand

FEBRUARY 16, 2020

7 steps for transitioning from traditional marketing channels to a modern menu of digital promotion that reaches today's banking consumers. The post Digital Marketing Strategies for Community Financial Institutions appeared first on The Financial Brand.

Marketing Strategies 41

Marketing Strategies Community Strategy Marketing 41

ABA Community Banking

OCTOBER 7, 2024

ABA announced six banks are the recipients of the 2024 Brand Slam Awards, which honor exceptional bank marketing strategies. The post ABA recognizes six banks with national bank marketing awards appeared first on ABA Banking Journal.

National 98

National Marketing Marketing Strategies Strategy 98

Independent Banker

OCTOBER 31, 2021

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

Marketing 91

Marketing social media Video Community 91

PYMNTS

DECEMBER 23, 2020

One such benefit is the recent shift toward so-called “do good” rewards that support the local community and businesses. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. How To Proceed.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Gonzobanker

JANUARY 14, 2016

Hey, community bank and credit union marketers: Imagine that you’re sitting in your office, and your CEO comes in and says, “Got a minute? I’m putting together a presentation for the board, and I need to tell them what the Marketing department is really good at.” ” You’ve got a minute.

Community 60

Community Marketing Mobile Technology 60

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

Long Lasting Ideas

MARCH 22, 2019

Carolina community bank. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. Continue reading Community banks – Technology, reliability and a cautionary tale at Bank Marketing Strategy + Ideas. deposit and first month’s rent.

Community Bank 65

Community Bank North Carolina Community Technology 65

ABA Community Banking

JANUARY 1, 2019

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial.

Marketing Strategies 55

Marketing Strategies Marketing Strategy Community Bank 55

PYMNTS

APRIL 16, 2020

At organic skincare company Nuria , that sense of community is built into its DNA. A lot of companies I know are valiantly giving to the fight, but we really wanted to show how passionately we felt about our commitment to the community, to education and to children,” said CMO Dawn Kidd. “So

Branding 160

Branding Community Strategy Online 160

Long Lasting Ideas

MARCH 10, 2017

As you probably know, April is Community Banking Month. Some community banks trim the celebration to a week, others celebrate the whole month. Whatever your bank’s choice, BankMarketingCenter.com has some fun ideas for celebrating your bank’s positive role in the community. Continue reading April is Community Banking Month.

Community Bank 56

Community Bank Community Marketing Strategies Maine 56

PYMNTS

SEPTEMBER 24, 2018

There’s a lot of XRP out there, which in turn means the market cap for the crypto is now about $26 billion, and which means it is the second weightiest crypto, by market cap, behind the marquee name bitcoin and ahead of Ethereum. And I think some in the crypto community have been very much, ‘How do we destroy the government.

cryptocurrency 190

cryptocurrency Marketing Strategies Bitcoin blockchain 190

Long Lasting Ideas

AUGUST 23, 2017

Continue reading Community banks and the power of tradition. at Bank Marketing Strategy + Ideas. Too, all of us wanted to play for the legendary Auburn coach, Ralph “Shug” Jordan.

Community Bank 49

Community Bank Community Marketing Strategies Strategy 49

The Financial Brand

JUNE 15, 2020

Some channels, like community events, may only return virtually. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand. Others, like video, will continue their rapid growth after the crisis.

Marketing Strategies 31

Marketing Strategies Strategy Marketing Video 31

PYMNTS

JULY 23, 2019

The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. Since day one, Lam says that the company has been valuing building a community and lifestyle. In terms of marketing, Lam says it puts “an emphasis on creating valuable content” as well as engaging well with its audience.

Branding 140

Branding Comparison Community Marketing 140

Image Works Direct

JUNE 17, 2020

Since the coronavirus pandemic swept across the country in mid-March, financial institutions have had to pivot their marketing plans completely, re-evaluating promotions to cater toward a struggling economy.

Marketing Strategies 36

Marketing Strategies Marketing Strategy Community 36

The Financial Brand

DECEMBER 6, 2024

This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand. To stand out, define and engage your community directly and personally. This article Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think appeared first on The Financial Brand.

Marketing 31

Marketing Community Branding Marketing Strategies 31

Abrigo

OCTOBER 20, 2016

At the same time, early adopters of new technologies, like mega banks, are edging out community banks and credit unions in the fight for customers and creating a rapidly consolidating industry. For community banks and credit unions that want to continue to thrive, the way forward is growth.

Software 150

Software Lending Community Bank Taxes 150

PYMNTS

AUGUST 17, 2017

When it comes to open banking, there’s a clear choice in place: by fiat, which includes formal processes, or by evolution, which would imply letting the market dictate what happens. This is a “mass-market approach with minimal vetting,” Weir maintained, over who has credentials for these activities.

Data 192

Data United States Strategy Marketing Strategies 192

William Mills

OCTOBER 3, 2019

Many credit unions focus a significant part of their business model on community engagement. However, as you continue to engage your community, it’s important to tackle each such engagement with a clear, integrated public relations and marketing strategy. Your members are an integral part of your brand.

Community 43

Community Marketing Strategies Strategy Branding 43

Long Lasting Ideas

JUNE 8, 2016

Often in this space, we’ve written about how Washington has made community banks its personal punching bag. Sarbanes-Oxley, Dodd-Frank, the FDIC and other financial regulators – as well as Congress and the White House — have not been friendly to community banks, all while bailing out Wall Street big boys.

Washington 40

Washington Community Bank Community Marketing Strategies 40

The Financial Brand

OCTOBER 18, 2023

This article Marketing Emphasis Drives Loan & Deposit Growth for Community Banks: Study appeared first on The Financial Brand. As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.

Community Bank 38

Community Bank Study Community Marketing 38

Long Lasting Ideas

MARCH 3, 2020

seems as though whenever we’re talking about growing community financial. among marketers because there is something very satisfying about gaining a new. at Bank Marketing Strategy + Ideas. institution business and revenue that we’re always talking about bringing in. new business in the form of bringing in new consumers.

Marketing Strategies 69

Marketing Strategies Community Strategy Marketing 69

Long Lasting Ideas

OCTOBER 16, 2017

Continue reading An abundance of caution: Cryptocurrency and Community Banks at Bank Marketing Strategy + Ideas.

Community Bank 40

Community Bank cryptocurrency Community Bitcoin 40

The Financial Brand

AUGUST 3, 2021

When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Community Bank 34

Community Bank Community Marketing Banking Trends 34

Long Lasting Ideas

MAY 16, 2016

Here at BankMarketingCenter.com, we’ve been interested of late in the lessons community banks and credit unions can learn from success stories in other economic sectors, which brings us to Chick-fil-A. Continue reading 5 Lessons Learned At Chick-fil-A at Bank Marketing Strategy + Ideas.

Marketing Strategies 61

Marketing Strategies Community Bank Strategy Community 61

Long Lasting Ideas

MAY 25, 2016

While the piece seemed to emphasize the rift between big and community banks, to us it seemed to serve up some lessons on how – or how not to – compete against the big boys of banking. at Bank Marketing Strategy + Ideas. at Bank Marketing Strategy + Ideas. Continue reading Banker’s brawl helps no one.

Marketing Strategies 53

Marketing Strategies Community Bank Community America 53

Long Lasting Ideas

MARCH 18, 2016

Continue reading Mobile banking means evolution, not extinction for local community banks, credit unions. at Bank Marketing Strategy + Ideas. Writing in American Banker, Deen takes a different view from those who say branch banking is headed the way of newspapers, establishment Republicans and VCRs.

Community Bank 40

Community Bank Community Mobile Marketing Strategies 40

PYMNTS

JANUARY 29, 2020

As online lending platforms proliferate among the SMB borrowing community, however, experts warn that a lack of regulation means these companies rarely publicly reveal interest rates and fees. On top of that, MacKrell said the government is not sufficiently enlightening the small business community about the risks of online lenders.

Lending 136

Lending New York Online New Jersey 136

Long Lasting Ideas

SEPTEMBER 13, 2017

At BankMarketingCenter.com, we’re always on the lookout for how other segments of the economy – beyond the financial sector – market their products. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas. Continue reading Market your Mayberry at Bank Marketing Strategy + Ideas.

Marketing 40

Marketing Marketing Strategies Strategy Trends 40

CFPB Monitor

JANUARY 29, 2020

Recently, Carol Evans and Westra Miller from the Federal Reserve’s Division of Consumer and Community Affairs published an article in the Fed’s Consumer Compliance Outlook addressing this very issue, entitled “ From Catalogs to Clicks: The Fair Lending Implications of Targeted, Internet Marketing.”

Lending 130

Lending social media Compliance Regulation 130

PYMNTS

MAY 31, 2019

In addition to focusing on the deployment of its platform, Crowdz said it will use the cash for marketing, sales and to grow its team. million in capital led by Bridge Bank and SG Credit Partners, according to a press release issued this week, and will use the funding to continue its growth plan and go-to-market strategy.

Capital 143

Capital Analytics Big Data Data 143

PYMNTS

MAY 16, 2018

The FinTech automates invoice management and payment processes for several HOA management companies today, and its recent partnership with Bradenton, Florida-based Premier Community Bank will build on that, Praeger said. That, said Praeger, is why AvidXchange focused on configurability when mapping its go-to-market strategy.

Florida 100

Florida Boston Community Bank Marketing Strategies 100

PYMNTS

OCTOBER 5, 2018

million unique visitors come to shop its wares each month — and make a move on the public markets. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We market.”.

social media 135

social media Branding Course United States 135