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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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The community banks beating the Great Resignation

Independent Banker

These community banks share how they have (or haven’t) altered their hiring strategies. According to the BLS, “quit levels and rates” by employees is higher in all employment sectors than it is in “finance and insurance” specifically, which is where community banks would fall (see table below). Photo: Colin Conces. By William Atkinson.

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Who were ICBA’s Top Lenders of 2022?

Independent Banker

Last year, community bank loan producers were faced with both record-low interest rates and a glut of deposits. But as they always do, they came through for individuals and businesses in their communities with a combination of personalized service and prudent risk management practices. Bunnell; and Doug, Genelle and Jagger Jones.

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Guest Post: FInancial Markets and Economic Update by Dorothy Jaworski

Jeff For Banks

There are some signs of slowing in the housing markets; both existing and new home sales in June fell amidst rising mortgage rates and fewer gains in home prices. Dorothy has been with Penn Community Bank and its predecessor since November, 2004. Consider the trade wars and tariffs.

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Spotlight on Specials

Independent Banker

As community banks attempt to grow funding for expanding their loan portfolios, most turn to a tried-and-true method: They promote a certificate of deposit “special.” Neil Stanley ( Neil@TheCorePoint.com ) is CEO and founder of The CorePoint, a company in Omaha, Neb. Five ways to price and sell CD rates, without hurting profitability.

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Employee Spotlight: Ben Pankonin

Social Assurance

At the 2011 Big Omaha event — a technology and entrepreneurial conference — I met Matt Secoske and we collaborated over coffee. “ What do you like most about your job? “ I’ve always loved seeing how community is built and defined. “ How do you stay up on current trends in the marketing and social media world?

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Ben Pankonin named “Executive of the Year” by SPN

Social Assurance

Pankonin received the award during a ceremony held May 2, 2017, at the Omaha Design Center in Omaha, Neb. “We We are very grateful for the community’s support, because it has had a big impact on our success,” said Pankonin.

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