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Millennials are also more likely to go the do-it-yourself (DIY) route than consumers from other age groups. Almost three quarters — or 73 percent — of millennials are doing DIY home improvement. Products in the box come from brands such as Milwaukee, Ryobi and Gorilla Glue as well as Varathane, Watco, Everbilt and 3M.
From there, Sharp is eyeing New Orleans, then “working our way up the West Coast from Los Angeles” and then circling back to Midwestern cities, like Milwaukee. PYMNTS: Millennials, boomers, Gen Y or X … Who’s the target here? . But it seems that millennials just understand and embrace the peer-to-peer economy.
One where grocery stores, restaurants and eCommerce can deliver anything and everything to your home almost instantly by drone, payments are automatic, doctors do house calls, people communicate by FaceTime and most of the labor force works remotely. Research shows that consumers want more personalization and convenience.
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