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Rebeca Romero Rainey: Striking the right balance

Independent Banker

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

Community 163
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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

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Fraud prevention and detection: Empowering clients through education

Abrigo

Clients should also be wary of social media scams. While interacting with friends and family online can be a fun pastime, social platforms are a feeding ground for fraudsters. billion was lost to fraud through social media between January 2021 and June 2023. According to the FTC , $2.7

Fraud 195
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7 marketing tips to engage your clients about starting a succession plan

Abrigo

fzJKgSN5zwE Inexpensive videos can be added to your signature line, shared on social media and uploaded to your website to drive traffic. There is a rule of thumb on social media to engage your network seven times for every post that you push out. Hold seminars or webinars. Follow and re-tweet experts.

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The true cost of fraud

Abrigo

While some of the recent trending fraud schemes are not new, they have been transformed to prey on communities already dealing with unprecedented times. Social media scams account for the highest losses and are higher than any other fraud typology , at a reported half-billion total loss.

Fraud 195
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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

Memphis 103
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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

This is the most direct way to communicate everything you want viewers to know about your business. Community focused: This type of video focuses on giving your community content they would enjoy rather than pushing a product. Social Media. Social media is a simple and cost-effective way to increase views.

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