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4 trending social media tips to know

Independent Banker

The Social Bankers, a collective of community bank marketers, offers inspiration, information and professional development advice to community bankers focused on marketing and social media. We asked them for their need-to-know social tips. By Julie Kendrick. Martinson observes. “We

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Casper Warns Social Media Celebs Could Pose Investment Risk

PYMNTS

mattress-in-a-box company Casper has underscored the increasing power of social media influencers to propel or hinder brands. Use of social media and influencers may materially and adversely affect our reputation,” the company said.

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Putting the "Community" Into Community Banking

Jeff For Banks

Community banking has almost achieved Kleenex or Xerox fame, being generalized to the point of meaninglessness. And the dilution of what it means to be a community bank has been diminished not just by interlopers pretending to be sheep in wolf's clothing, but also regulators, and unfortunately, community banks themselves.

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Brad M. Bolton: Putting the “community” in community banking

Independent Banker

People want to be a part of something bigger than themselves, and community banks provide that opportunity. Community banking is about serving the greater good. As community continuators, we are part of something bigger than ourselves. Use social media to tell your community bank’s story of service.

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Why The Future Of Social Media Might Be About Thinking Smaller 

PYMNTS

The world of social media can be a rough sea to sail in. There are plenty of pleasant corners of course — filled with family vacation photos, cats, how-to videos, some top-shelf dad jokes, fashion advice and opportunities to purchase all kinds of useful and interesting things. In India, it’s girls. In Saudi Arabia, it’s girls.

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Social Media Changes Foreshadow New Retail Developments

PYMNTS

Social media keeps on evolving, and that could bring big changes to the retail environment, especially as the preferences of younger consumers continue to evolve. It is a social media platform built from the ground up with a foundational concern for their safety and privacy when interacting online. New Audiences.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. Believe it or not, one of the most effective tools we use when searching for brands is to use Instagram,” Lott said.