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FinovateSpring 2017 Live Blog – Day 1

William Mills

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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Finovate Spring 2018 – Day 1

William Mills

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

It looks like this company is based in Taiwan. These folks are may be one of the companies that bring 21st Century technology to the industry. ALL LENDERS whether banks, credit unions or independent mortgage bankers MUST step up their customer experience and reduce costs with new technology from companies like BeSmartee.

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FinovateFall 2018 Live Blog – Day 2

William Mills

Intelligent biometrics company. However, they see their main value as helping to improve customer experience. ^SR Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Mills-Grimes, marketing director of William Mills Agency, is live blogging today at FinovateFall 2018.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Personally, I found two other findings more exciting because of how they validated what I have observed among my peers and clients: CMOs having added responsibilities that may include tasks falling within customer experience or sales, for example; and. Some may suggest that using marketing technology at a technology company is obvious.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

There is a growing focus on customer experience and related compliance issues. Qumrum allows banks to actually document customer interactions online. Not sure what the business model is here, or how they are different from other similar companies. ^SR. The company is demonstrating a mobile-based “deal room.”

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Growth Loops – The New Way To Grow Bank Product Sales

South State Correspondent

For example, instead of creating a more appealing lending product and targeting a niche customer segment for a high return on investment growth number, marketing takes an existing product and tries to amplify it with email, digital or social media marketing. Funnels Create Tactical Confusion.