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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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What Your Digital Commerce Strategy Means to Your Company

Perficient

Some key elements and levels of maturity to consider when designing a commerce strategy: Market Opportunity – How well do you know your market opportunity for existing products, and how well are you leveraging digital tools and innovation? How are you leveraging opportunities to grow your business?

Strategy 491
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How Nearshore Software Development is Helping Healthcare Companies Innovate

Perficient

While the healthcare industry has long embraced technology, the demand to innovate and adapt quickly has grown exponentially in 2020 and into 2021. This has created an even greater demand for healthcare companies to incorporate more innovative technologies and build custom products to stay competitive within the market.

Software 294
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COVID-19 – The Common Enemy to Manufacturing Companies?

Perficient

I recently had the pleasure to host a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. Most manufacturers had it in their ‘near-term’ plan, but COVID-19 has accelerated companies to prioritize it now. Is COVID-19 a wake-up call to ignite change in slower adoption companies?

Company 436
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B2B Payments Drive Instant Payments, Crypto Innovation

PYMNTS

New payment rails are once again in the spotlight as real-time payments and cryptocurrency emerge as the top focuses for innovators. In this week’s look at payment rails innovation, the European Union begins paving the way for greater crypto adoption, while Mastercard expands its own crypto accelerator initiative.

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FinTech Cloud Technology Fuels Banking Innovation

PYMNTS

As cloud technologies emerge to help financial institutions (FIs) drive digital innovation, Finastra has introduced its Fusion Payments To Go offering for small and medium-sized banks. Linear Capital served as the head investor, while additional help originated from KZM & Company Group. Fusion Reveals Payments Platform Banks.

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Visa, Mastercard, AmEx win easier access to China market

Bank Innovation

card companies just moved a step closer to gaining access to China’s $27 trillion payments market. The biggest U.S. China said it won’t take longer than 90 days to consider applications from providers of electronic-payments services such as Mastercard, Visa and American Express Co.,

Marketing 347