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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 508
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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. The largest online retailer – Amazon – had a 7% decline in satisfaction.

Online 421
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COVID-19 – The Common Enemy to Manufacturing Companies?

Perficient

I recently had the pleasure to host a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. Most manufacturers had it in their ‘near-term’ plan, but COVID-19 has accelerated companies to prioritize it now. Is COVID-19 a wake-up call to ignite change in slower adoption companies?

Company 436
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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How The B2B Mid-Market Drives Loyalty Through Online Payments

PYMNTS

While the coronavirus crisis certainly accelerated the drive toward digital, the mid-market's commerce digitization push was well underway before the pandemic hit. Corporate buyers are quickly shifting their purchasing habits online, and seeking more efficient experiences from product sourcing through to checkout.

Online 275
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Online Account Opening

Jeff For Banks

Online account opening remains the wild west for most community banks. And naturally I was keenly interested in how to solve this problem, or even diagnose what exactly is the problem, for community banks and online deposit account opening, either retail or business. In so many strategy sessions, I hear from bankers that it is a bust.

Online 96