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Reimagining The Bank As A Technology Company

PYMNTS

Intimidated by the scale and cost of a massive technological overhaul, large financial institutions (FIs) may approach their digital transformation (DX) journeys gradually, targeting various areas of operations to modernize one-by-one. “Banks are technology companies,” Rio Tinto recently told PYMNTS.

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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. Marketing and Promotions : Banks can create visually appealing and engaging promotional content, including videos and images, to capture customer attention and drive engagement. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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Investment accounting compliance: How technology helps

Abrigo

Meeting investment accounting and reporting requirements The right technology tools can help institutions manage investment accounting compliance and risk exposure across various investment types. Accurate and streamlined investment accounting supports overall risk management, particularly in areas like credit, market, and liquidity risk.

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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. Conversational marketing is typically done with the goal of shortening the sales cycle, but there’s a lot more to it.

Meeting 443
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Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. But getting a program off the ground successfully doesn’t have to be a daunting task.

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2020 Embrace the Moment Gala for Michigan Council of Women in Technology

Perficient

The Michigan Council of Women in Technology (MCWT) virtually presented the 12 th annual Embrace the Moment – MCWT Digital Signature Gala on Saturday, October 17, 2020. This event empowers female leaders in Michigan who change the world through technology.

Michigan 493
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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

The secret to understanding timing and creating truly impactful communications hinges on a deeper understanding of HIPAA’s definition of marketing. These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation.

Marketing 508
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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”