Can Millennials Save Brick-And-Mortar Retail?
PYMNTS
SEPTEMBER 22, 2017
Though many retailers have assumed millennials are behind the trend toward highly digitized, online-focused shopping experiences, baby boomers might be the real culprits. In the Northeast, 25 percent more millennials visit multiple stores when bargain shopping than baby boomers. In a survey of 750 U.S.
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