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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Millennial Corporate Buyers Get Personal With Suppliers

PYMNTS

Millennials are making up an increasingly large portion of corporate buying teams, and it’s shaping the way buyers interact with their suppliers, finds the latest research from SnapApp and Heinz Marketing. The companies recently released a survey based on 503 B2B buying companies, conducted in June.

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Can Millennials Revive Call Center Commerce?

PYMNTS

Millennials have long borne the blame for a variety of problems in commerce, including the decline in popularity of diamonds and certain fast casual restaurants. Millennials could be helping to bring new life to call center commerce. Millennials are increasingly seeking access to luxury goods — including relatively affordable items.

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Millennials Tap Facebook For eProcurement

PYMNTS

The younger the procurement official, the more likely they are to migrate towards digital channels, like websites and social media platforms, to source goods and services for their companies. The electronic aspect of procurement goes beyond the desktop, too.

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Mastermind Behind Fyre Festival Also Failed a Payments Company

Bank Innovation

Unless you have blocked all social media channels at once for the past few days, you have heard of Fyre Festival: a luxury, millennial-focused music festival (tickets sold for up to $12,000) that quickly turned chaotic. The now-cancelled festival organizers are currently facing a $100 million class-action lawsuit.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool. In another attempt to reach millennials, Kohl’s partnered with Popsugar to launch a clothing line last September.

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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

An AI-Powered Visual Shopping Experience For Millennials, Gen Z. Tech-savvy millennials and Gen Z consumers want a shopping experience that offers visual search to enhance product discoverability, harkening to social media apps such as Instagram and Pinterest. To learn more, visit the Playbook’s feature story.