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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

Over the past ten weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. During my internship, I have been so lucky to dip my toe in several areas of marketing that I am interested in, which has helped me improve my skills and get a feel for different career paths.

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Here Is a Comparison of 6 Bank Pricing Strategies

South State Correspondent

A pricing position is where you want to be in the market relative to your competition. Pricing position is closely related to your brand as it is an important signal to the market. A bank may decide to be the low-priced provider to start to gain market share with the strategy of increasing it later. The two are different.

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Grocers Can Tap Into Price Comparison Apps

PYMNTS

The initial inner workings of a price comparison tool called Basket began when Neil Kataria was a kid. The online grocery market is booming, after all. Basket doesn’t only help consumers with their shopping trips, but it can help retailers and CPG brands understand the market. Data Analytics.

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US Antitrust Regs Probe Google’s Shopping Comparison Tool

PYMNTS

Richard Stables, the CEO of London-based online shopping comparison site Kelkoo Group , said he spent time with DOJ officials to talk about how Alphabet — Google’s parent company — allegedly damages his business. Stables said he also met with congressional staff members in the House and Senate earlier this week.

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Study: Google Grows Market Share In Europe Despite Anti-Competition Order

PYMNTS

Despite an order from the European Union ’s antitrust watchdog to curb its anticompetitive practices, Google continues to boost its market power, according to Reuters , which cited a study released Monday (Sept. In 2017, the European Commission , responsible for managing the day-to-day business of the EU, fined Google 2.4 billion euros ($2.8

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What Do My Customers Expect? Inside Perficient’s Now/New/Next

Perficient

The client needs to develop a narrow strategy for market awareness and customer acquisition, which is where we will focus the effort. The goal is simply to get a current state snapshot so we can find a baseline for comparison. . The Voice of the Market . Does it connect to available inventory?

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Whole Paycheck Tracker: Target, Walmart Comparison Uncovers Different Digital-First Strategies

PYMNTS

By a strict look at the macro numbers, Target still pales in comparison. And when attention turns to loyalty programs, the comparison is even more dramatic. It’s hardly competing with Amazon yet, but Target has shown more digital momentum than any major retailer during the pandemic. Stores: Walmart, 11,500; Target, 1,868.