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To do that, Castro and the team at BigCommerce work with features like SEO tools, helping to direct customers searching for a specific product to a company’s site and listing products on shopping comparison sites like Google Shopping.
This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. These surveys were conducted over the last two years and offer year-over-year comparisons of results. Difficulty tracking digital marketing/advertising efforts.
Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. “We’re in a test-and-learn phase as we consider what other investment routes we should explore.
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