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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Some may do onboarding to encourage existing customers to use a new platform, but it requires more investment and strategy than just that. Adopting a digital commerce mindset is different in comparison to ecommerce and how it impacts your organization overall. What Makes Digital Commerce Different?

Resources 340
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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S.

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My Summer Internship Experience With the Marketing Team at Perficient

Perficient

This new activity presented comparisons with my internship I wasn’t expecting. Goal-Setting Is Key to Success – No Matter What It Is. At the same time, I began my internship, my family and I took up hiking with a goal of hiking a new trail each week.

Marketing 322
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Mobile vs. Desktop Usage In 2020

Perficient

A similar comparison with a focus on mobile devices also reveals some differences: Americans still spend more time on food- and drink-related topics, but real estate is also a leading category. How can you use this data to inform your digital marketing strategy? Four Takeaway Recommendations.

Mobile 421
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Amazon Promotes Shopping Assistant With Credit On Prime Day

PYMNTS

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

Google 109
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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Some other gluten-free or vegan mixes use almond flour, by comparison, which someone with a nut allergy may not be able to eat. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140
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Despite Carillion, Some Say No To Late Payments Legislation In UK

PYMNTS

data pales in comparison with Asia, where 86 percent of companies have made electronic payments part of their operations. However, time becomes scarce as finding ample opportunities to put marketing strategies and other initiatives in the field proves elusive.

Payments 100