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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Perficient

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309
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Black Friday Data: Amazon Tightens Digital-First Market Share Grip

PYMNTS

When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2 By comparison, Walmart.com’s income breakdown was much more even, with 44 percent in the top and bottom brackets and 41 percent in the middle. That dropped to 44.4

Marketing 181
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China’s Millennials Driving Mobile Payments Market

PYMNTS

Millennials in China make the vast majority of the mobile payments taking place, eMarketer reported on Thursday (June 16). In comparison, the U.S. Mobile device users ages 21–29 and 30–39 are leading the charge in the country’s mobile payments adoption. percent annually to reach 195.3 million users in 2016. can claim only about 37.5

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Millionaires, Millennials And The Great Avocado Debate

PYMNTS

Are millennials eating too many avocados on toast for their own good? The crux of the debate is this: are first- time home sales down because, given the choice of a two car garage and a yard in the suburbs, millennials have, en masse, decided they’d rather enjoy a more richly-delicious brunch experience, week in and week out?

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Why bank branches—and human contact—are not going away any time soon

Accenture

A breakdown of the 2016 findings by age (see Figure 2) reveals what many might regard as a surprising outcome—with millennials being by far the heaviest users of branches, tapering down to OAPs as the lightest. 1-5] Source: UK findings of Accenture 2017 Global Banking Distribution & Marketing Consumer Study— Beyond Digital.

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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.

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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.