PYMNTS

JULY 20, 2017

As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.

social media 110

social media Comparison Millennials Marketing 110

Accenture

APRIL 26, 2017

Given that this trend is coinciding in with an ongoing shift by younger consumers towards more innovative channels—the likes of wearables, social media and instant messaging—it’s possible that the continued strong usage of branches is a transitory effect. But our study gives no indication of that.

Millennials 327

Millennials social media Innovation Study 327

PYMNTS

JANUARY 22, 2020

That’s because the largest combined consumer group today — probably one of the largest combined consumer groups in history — consists of millennials and Generation Z. By comparison, 32 percent of Gen Z, 35 percent of millennials and 22 percent of Gen X consumers buy online from the same store. Trust Issues.

Retail 137

Retail Millennials New York City social media 137

NCR

JUNE 20, 2016

With an aging demographic, that target audience is now being taken over by the Millennial marketplace – and as you know, when it comes to business, its evolve or face extinction. So who are these Millennials, and how do you reach them? In placing Millennials into a bucket, first we must define this target audience.

Millennials 40

Millennials social media Guidelines Branding 40

PYMNTS

MAY 19, 2017

From eCommerce warehouses like Amazon to social media sales, it’s no secret that constant connectivity has changed many consumers’ shopping habits. In fact, Kapoor said, the company has used connected tools, including mobile websites and social media marketing, to sweep up SharkNinja’s market share of vacuum cleaners in the U.S.

social media 100

social media Branding Retail Online 100

PYMNTS

JULY 6, 2018

Marketplaces such as Glamping Hub see that glamping is popular with two segments in particular: baby boomers and millennials. Another segment, millennials, are looking for unique destinations that can lend themselves to Instagram and other social media channels. The Great Outdoors.

Millennials 100

Millennials social media Comparison Maine 100

PYMNTS

JUNE 7, 2016

” And while different apps have enjoyed varying levels of review praise, consumer love and time in the spotlight of buzz generation, fast food apps in general don’t have the sort of chart topping power that say social media, messaging or ride-sharing apps tend to. McDonald’s by comparison has almost 15,000 U.S.

Millennials 100

Millennials Mobile social media Comparison 100