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Study: More People Fall Prey To Fraudsters Online Than By Phone

PYMNTS

A recent study about how people respond to scammers shows that consumers are more likely to become victims on social media and online marketplaces than over the phone, The Wall Street Journal reported on Sunday (Sept. The average loss was $600.

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10 Questions Banks Should Ask About Their Digital Account-Opening Capabilities

Perficient

If it’s more than 10 minutes for an online/website process or more than five minutes for a mobile process, the abandonment rate impacts account openings as much as 40%. How many clicks does it take to open an online account? What information is easily obtainable via social media, making it less useful for KYC and security purposes?

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Eight In Ten Americans Shop Online

PYMNTS

Online shopping is no longer reserved for the tech-savvy, with a new Pew Research Center surve y finding eight in 10 American adults shop online. According to Pew, 79 percent made online purchases of any type, while 51 percent used a mobile phone to make a purchase and 15 percent bought something via a link from a social media website.

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9 Steps to Creating a Content Hub That Converts

Perficient

We set up a comparison grid to ensure we’re comparing apples-to-apples for consistency. Creating true-to-life personas requires research and analysis, including interviews, surveys, focus groups, and quantitative analysis of online and offline behaviors. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use.

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Why bank branches—and human contact—are not going away any time soon

Accenture

For years, we’ve heard people proclaiming the demise of the bricks-and-mortar bank branch, supposedly swept away by customers’ mass-migration to online and—increasingly—mobile alternatives. But as our latest UK banking consumer survey— Beyond Banking —confirms, there’s still plenty of life in the bank branch.

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Retail SMBs Face Up To Q4 Marketing Opportunities

PYMNTS

For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. But to mark Small Business Week, it’s a good time for small and medium-sized businesses (SMBs) to see where they fit in the media equation. Not this year. 28), which is supported by American Express nationally.

Retail 169