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Social Media Is King For Gen Z Influence

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As such, it should come as no surprise that social media has had a large influence on this group of young consumers. Research from Yes Lifecycle Marketing showed an astounding 80 percent of Gen Zers are influenced by social sites when shopping.

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Why Hotels Are Collaborating With Social Media Influencers

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Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Influencers don’t have to be world-famous celebrities or social media stars with millions of followers. Who Is An Influencer? The Power Of The Influencer.

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Retail SMBs Face Up To Q4 Marketing Opportunities

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For retailers, the fourth quarter of 2020 is likely to see a media blitz that will make other years pale in comparison. Unspent budget from big box retailers will be let loose as early as Oct. It’s also an area where the big six or other retailers won’t play this year, focusing instead on regional and national media.

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Social Shopping Struggles With The Burden Of Potential

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However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. percent from the prior year. Savvy Brands.

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Trust And Speed Light A New Path To Omnichannel Retail

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For retailers, nothing really ever comes easy — and things aren’t getting any easier, at least when it involves gaining and retaining customers. Indeed, as the recently completed National Retail Federation (NRF) retail show in New York City demonstrated, commerce keeps moving to what Webster called in the webinar a “customer-centric approach.”

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How ‘Assortment-As-A-Service’ Is Changing Physical Retail

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Those are the types of retailers that Bulletin, a retail tech firm looking to disrupt brick-and-mortar retail, wants to work with – because they are the brands that are most interested in offering the types of highly curated physical experiences that Branston’s company specializes in building. Offering Assortment-as-a-Service.

Retail 101
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Holiday Spending Drives Pinterest’s Revenue Over $1B

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As Pinterest wagered on eCommerce, the social media platform’s revenue surpassed the $1 billion threshold last year. per share, in comparison to a $63 million loss or 50 cents per share a year prior. Pinterest foresees revenue clocking in at roughly $1.52 billion this year, which would be above analyst forecasts of $1.47