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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

The good news is that, even for institutions that have limited resources to focus on marketing, there are some easy ways to get started that can quickly impact loan application rates. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236
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Banks Slow to Embrace Realtime Payments

Bank Innovation

Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186
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Federal Reserve Board Launches “Consumer Compliance Supervision Bulletin”

CFPB Monitor

On July 26, 2018, the Federal Reserve Board (“ FRB “) announced the launch of the “Consumer Compliance Supervision Bulletin” (the “ Bulletin “) and simultaneously published its first issue. Maternity Leave Discrimination.

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Blockchain Challenger Bank BABB Names Industry Veteran As CIO

PYMNTS

Paul’s wealth of experience in planning for growth, resilience, cybersecurity, regulatory compliance, business operations and go-to market strategy will be of great value to BABB’s long-term vision,” said BABB Founder and CEO Rushd Averroes. “We BABB is also developing a mobile app. fiscal and regulatory policy.”.

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Fired Deutsche Staff Retained Access To Bank Systems

PYMNTS

.” One source told the publication that Deutsche Bank may not have “thought through properly” the logistics of these layoffs, “which is causing a huge compliance headache.” The news outlet noted that the potential security mistake comes as Deutsche Bank readjusts its market strategy in a major restructuring.

System 108
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As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

PYMNTS

Data helps companies understand customers and change their go-to-market strategies to meet their buying habits. Data needs protection , however, a key desire of consumers who may be wary and weary of aggressive marketing. Think of it as outsourcing data analytics, to at least ensure that the data is in compliance.

Analytics 124