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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.

Marketing 309
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Expertise as Currency: How Thought-Leadership Helps You Close More Deals!

Perficient

Its difficult, in the consulting services industry, to explain the requirement for existence of a core thought leadership group to augment the sales and marketing teams that are tasked with collection of logos. In the financial sector, where trust is paramount, thought leadership plays a crucial role in establishing credibility.

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Capstone Conference

Independent Banker

You can feel the energy boost at Park Bank from its leadership development program. It really gives people a sense of ownership,” explains James Hegenbarth, the bank’s president and CEO of the employees who have participated in the leadership development program. “It In 2015, the bank paid for 10 employees to attend the conference.

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4 Ways to market your firm's niche

Abrigo

If your accounting firm doesn''t have a formal marketing plan in place, you''re not alone. Many accounting-firm websites and marketing materials look similar, making general claims of highly qualified staff and a respected role in the community. Keeping this in mind, here are four ideas for helping to market your industry niche: 1.

Marketing 191
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Socure Grabs $13.9M In Funding, Eyes Market Growth

PYMNTS

The financing — from firms such as Synchrony Financial, Work-Bench, Flint Capital and Two Sigma Ventures — will be geared toward building scale, increasing infrastructure and seeking what it termed as “new untapped markets.”. Socure said in a news release that the financing raised to date (which includes the latest round) comes to $27.5

Marketing 105
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Leadership Lessons

Independent Banker

Carly Fiorina, former CEO and chair of Hewlett-Packard, is a keynote speaker at ICBA’s Community Banking LIVE conference in Orlando. ICBA convention keynote speaker Carly Fiorina, a former Hewlett-Packard chief, shares her perspective on business innovation and leadership. When the answer was yes, then you have to define leadership.

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Yum Takes Hit From Grubhub And Names New Digital Leadership

PYMNTS

It also announced new leadership, and a new hire who will oversee the brand’s ongoing digital and mobile push. The report added that “Grubhub has lost more than half of its market value this year as competing food delivery services like Uber Eats, DoorDash and Postmates pressure fundamentals.”. Brands on Wednesday (Oct.