Perficient

OCTOBER 20, 2020

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Conference 294

Conference Tools Marketing Automation Marketing 294

Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. For those not in the know, Marketo is a system vendor that automates lead management including email, mobile, social, digital ads, web management and analytics.

Marketing Automation 110

Marketing Automation San Francisco Conference Marketing 110

PYMNTS

MARCH 15, 2018

Chargehound saw there were automation tools that could help optimize revenue and support retailers as they scaled: Customer relationship management (CRM), email automation, marketing automation, payments, the list goes on. But chargebacks, she said, had been exempt from the automation game.

Retail 116

Retail Marketing Automation Tools Conference 116

Abrigo

DECEMBER 31, 2015

She reviewed the top 10 marketing expenses (excluding compensation) that the survey identified among all firms. They are spending money on creating content that showcases the firm’s expertise and on marketing automation and data to guide the most effective efforts.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

PYMNTS

APRIL 18, 2017

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

social media 123

social media Payments Retail Branding 123

Gonzobanker

MAY 14, 2018

It turns out that a conference about storytelling, design, customer experiences, applied data and delivery is a nice team fit. The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real.

Branding 125

Branding Industry Apple Marketing 125

Gonzobanker

DECEMBER 5, 2018

Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers. So How Does Gro Fit In? . Gro brings a solid digital account opening platform, something Q2 was pursuing internally.

Fraud 109

Fraud Austin Fintech Lending 109