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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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10 Lessons From The Small Business Banking Conference

South State Correspondent

Recently, the American Banker hosted their annual Small Business Banking Conference in Nashville, and as always, it was one of the better banking conferences of the year. In recent years, product selection, advisory, technology, and a commitment to help support growth have jumped up in importance.

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Fintech foundations lie with both financial and technology people

Chris Skinner

I was talking to a Securitisation conference the other day. Well, I could explain but if you don’t know google it and you’ll find it’s one of those areas of financial markets that destroyed economies a decade ago and left us all with a huge debt. Securitisation? What’s that?

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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.

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Auriga sponsors The Digitalisation & Self-Service Banking Conference

Bobsguide

Auriga is sponsoring this year’s Digitalisation & Self-Service Banking Conference taking place at The Law Society Hall, London, on 24th March. We will have the honour to present Paola Acciai, Head of Marketing and Communication at Banca Carige, who will be speaking about their Carige Smart branch model at 9:40am.

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Our 7 Questions to Prevent Bad Bank Technology

South State Correspondent

The most significant problem with bank innovation is that bankers see or hear about a sexy piece of technology at a conference or at another bank and then acquire it. The new piece of technology ends up solving a known problem but, in the process, creates more problems, and risks, than it solves.

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Event Horizon: Conference And Trade Show Business Eyes Resurgence

PYMNTS

Elsewhere, CES, via the Consumer Technology Association, will take place next year, but will be all-digital. In a survey of event marketers, 78 percent said they plan to attend as many or more live events when the threat of COVID-19 passes and it is safe to do so. The hope is there, of course, that there will be a way back.