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Becoming digital is the best way to keep pace with changing market realities and customer expectations. If you’re charged with moving an organization toward digital maturity, your team may be seeing something of a windfall. Of course with great power comes great responsibility — so you’d better spend wisely.
Over the course of nearly a decade at General Electric, he reinvented the company’s sprawling appliances division, devising ways to grow share and profitability, all the while competing against an ever-increasing number of entrants. Kim Williams-Czopek is a Director of DigitalStrategy at Perficient. The Future Is Digital.
It is a value that Bombas has been looking to extend — as Afterpay is a beginning to the changes it hopes to make to its checkout experience specifically, and its eCommerce experience in general. There is much about its own customerexperience with which Bombas is highly satisfied.
That’s one of the takeaways from a recent PYMNTS panel discussion with Visa ’s Director of Global Chip Product Tom Rapkoch , Keyno CEO Robert Steinman and Assistant Vice President of DigitalStrategy and Innovation at Michigan State University Federal Credit Union Ben Maxim.
“Many who were taking legacy forms of payment before — cash or checks — now have to move to a 100 percent digital this holiday season — and that can be a pretty big shift for many small businesses,” Burgin said. An Uncertain Holiday Season.
Everyone knows that digital and mobile services are key to success in the 2020s — not only in terms of more revenue, but also larger transformations. But that doesn’t mean all the players in payments and financial services have a solid or clear digitalstrategy. But that’s not the whole story, of course.
To further complicate the landscape, customer expectations continue to evolve, as they anticipate seamless service and experience across brand touchpoints. In an industry, where the never-ending battle is for customerexperience, loyalty, and top talent, what are the ways in which incumbent firms can reinvent their businesses?
Of course, providing this “new and improved” service will require re-writing front ends and processing engines to provide the necessary data in a timely manner. Impact on banks Banks and their affiliates must look toward building an open, larger ecosystem as part of continued digital transformation efforts.
Before 2020, traditional financial enterprises were already focusing on digital transformation initiatives—both as an effort to improve customerexperiences and a need to adapt to survive. Meeting customers where they are has been a common phrase and goal that customers share with us.
I am the Chief Digital Strategist for Perficient. Our focus is on customerexperience-oriented strategy and aligning our clients’ technologies, investments, and what their business operations are that deliver a great customerexperience. And of course, authority. We do that in a lot of ways.
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One of the pressing topics discussed, of course, centered on COVID-19. As humans, we are exhausted, we are stressed, we are anxious (and please don’t forget so is your team, your customers, and even your boss). Bank marketers were showcased as strategic, innovative and essential to any person with a C in their title.
Addressing Digital Adoption Challenges. Credit unions have experienced some growing pains during their digital transitions, however. It revealed that 42 percent of CU members viewed being unable to access physical banking locations as a reason that banking with challenger banks would make their customerexperiences worse.
Of course, providing this “new and improved” service will require re-writing front ends and processing engines to provide the necessary data in a timely manner. Impact on banks Banks and their affiliates must look toward building an open, larger ecosystem as part of continued digital transformation efforts.
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