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Were online customers more satisfied during the COVID-19 pandemic?

Perficient

Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during 2020. See Report: Digital Transformation Is Key To Boosting Customer Satisfaction.

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Why The Customer Experience Is A Program, Not A Project

PYMNTS

Call it the transformation of CX, shorthand for the customer experience. It’s not enough that the CX be secure — though that’s critically important, of course.

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Crafting The Better B2B ‘Customer’ Experience

PYMNTS

In a wide-ranging online panel discussion with Karen Webster, five executives across payments and supply chain management offered insight into the pain points exposed by the pandemic. That includes digitizing sales and marketing efforts, which of course had in the past been done face to face. Improving the B2B Customer Experience.

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3 Fundamentals Every Digital Strategy (Still) Needs

Perficient

Becoming digital is the best way to keep pace with changing market realities and customer expectations. Of course with great power comes great responsibility — so you’d better spend wisely. This collective yearning should be no surprise, of course, with COVID laying bare so many of our vulnerabilities.

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Customer Data Management Challenges in Financial Services

Perficient

It needs to address integrating identifiers across available touchpoints and devices, customer preferences and interests, data sources that include first-, second-, and third-party data. To become more data-driven and personalize customer interactions, you need to address three key data management trends: volume, ubiquity, and user demands.

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Visa’s Bill Sheley: Eliminating FX Uncertainty Boosts Cross Border Commerce

PYMNTS

While the barriers to reaching an international consumer base are low thanks to innovations in eCommerce, online retailers and merchants still struggle to provide their global consumers with the same payments experience their domestic ones have. Providing Payer Certainty. “Consumers want that kind of clarity and certainty.”

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Deep Dive: How Rewards Programs Can Fuel Customer Spending

PYMNTS

The coffee giant has built a loyal customer base over the course of 13 years, leveraging data it gathers from its customers’ ordering and payments preferences. . Customized Rewards Are Key To More Sales . Its users earn “stars” that can be traded for free drinks, food and merchandise.

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